Sales and the Power of the Business Card

I wanted to share with you some good information and knowledge I have learned over the years. If you are in direct sales of any kind, I will provide you with a proven example of how powerful business cards can contribute to your sales figures. With over 20 years experience in real estate sales, I will be more comfortable giving you examples based on my expertise. However, you will see that this can apply to any and all types of direct or commission sales personnel.

When I first started in the sales industry in 1990, I was pretty much on my own. I had no clientele and even though I had many friends and family, I felt I couldn’t just depend on them wanting to purchase homes. When I look back now, I am so thankful I didn’t because not one of my sales ever came from one of these sources.

So the question is, how does one generate sales or recognition especially when you are brand new in a sale position? I could not afford to advertise or market my services through publications, magazines, newspaper ads, etc. At the time the only item I was able to comfortably handle financially was the price of business cards.

I stood outside a football stadium prior to a Super Bowl game and handed out 1000 business cards. It took me approximately 3 hours. I generated 15 sales from this venture. You can also purchase plastic business card holders for around $.75 each. When you are out at some of you most visited establishments such as restaurants, dry cleaners, shoe repair shop, ask management if you can place your business cards on a table or desktop.

Now that I had no tickets, I decided to get in my truck, pull out my box of 1000 business cards and started passing them out to the fans outside the stadium. Three hours later I was out of business cards and drove home to watch the game on TV.

In the next 14 months my sales increased over $100,000 directly from distributing these business cards. It was amazing. I always kept track of where my sales came from and that is how I knew it was from passing out my cards.

The average real estate agent sells only 8 homes per year. In the above example, the conversion ratio was only .015% but my return on investment was over $100,000. Just think if you passed out 1000 business cards per quarter. That would be 4000 per year and 60 sales for the real estate professional. Wow! Pretty amazing.

Needless to say, this strategy worked and my client base increased exponentially over the years. Always carry business cards with you no matter what. Keep them in your wallet or purse and keep them stored in your car. Take every single opportunity to give your card to everyone you come in contact with. You can’t go through too many business cards. Make it a goal to pass out at least 1000 per quarter. You will be surprised to see how much business this will generate for you in the future.

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